Project Ether

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services

Branding • Identity • Visual Design • UI Design • Icon Design

Project Ether is a pro-bono job board developed by Ravenous Creative dedicated to coordinating the most basic design needs of tightly budgeted non-profits with students for the purpose of opening relationships between industry processes and emerging careers.

research

Research for the project started with recognition of major disparities that exist in the design industry. Over the years, I had concluded many design industry faces three major disparities that are in urgent need of being addressed.

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As research was dug into, various interesting things were discovered. We discovered that 70% of non-profit organizations rely on pro-bono work for their marketing.

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Emerging designers, on the other hand, increasingly need competitive portfolios for their industry. The preference generally leans towards unique, real-world solutions over classroom work. With that said, we generally structured a feedback loop to study how to captivate emerging designers.

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iterations

unity is the major theme for the brand of project ether

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circles conveying a natural community

According to Design by Nature, circles have their own general connotation as community. Parallels of NASA and other brands became guideposts for iterations.

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Explorations of color followed the soft overlay of circles. The goal is communicating light, as well as a haptic approach that is warm and close. Nothing was without both natural freedom of exploration as well as careful research to double check the decision.

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Developing the site

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After the visual structure was finished, assets were arranged into Adobe XD for global usage. User interface design was tested. The soft interlocking elements begins to become a motif for icon design, and creating a visual system for the digital elements. Thus, accessibility becomes crucial as we refine the scope.

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Testing showed that 65% of users preferred key elements X, Y, and Z

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results

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